Everyone has their favorite Google app, and mine is – without a doubt – Google Maps. Sure, Google Now is incredibly impressive (and getting better all the time, thanks to Google’s artificial intelligence, RankBrain), but Maps is one of the apps that Google has spent the most time refining and improving, and the results speak for themselves.
Does my business need a Google Maps Listing?
To create an effective Google Maps Marketing strategy, you need to integrate all of the tools, features, and resources on hand for your business to optimize your presence on Google Maps. It is about more than getting to the top of map results, it means that you need to provide the best experience for users in this key off-site source, just as you do to onsite factors. Increasing user engagement and traffic from Google maps strengthens your chances to appear for the right search queries.
Maps facilities location intelligence that expands opportunities for business growth possibilities by helping your business make better decisions, add depth to user engagement, and streamline operations of your important assets.