Paid Search allows you to instantly switch lead generation (or sales) on or off while providing granular control over marketing performance. With control over geographic areas where ads will show, ad text, search terms to target and time of day the ads will show, platforms like Google Adwords allow you to bring in searchers who are most likely to convert. This becomes increasingly important when you provide time-sensitive offers like event or restaurant promotions
Thanks to advances in marketing technology, we now have the ability to target your customers on multiple dimensions from time, device and location, ad to even target previous search behavior. Leveraging Paid Search gives you instant access to your ideal customers.
Paid Search Advertising is about creating keyword targeted campaigns which is visible to a qualified, active customer who is searching for your products or services. This includes a variety of advanced campaigning tactics performed by Google Qualified Advertising professionals who are experienced in keyword research, competitive analysis, search trends, bidding strategies, ad copy-writing, performance management, optimisation, analytics and landing page or conversion optimisation.
Benefits of Pay Per Click Marketing include:
- Instant Results : Without a doubt the fastest way to drive high quality traffic to your site immediately.
- Reach Your Target Market : PPC marketing gives you complete control over who your marketing efforts reach.
- Measurable Results : Every aspect of PPC marketing has a clear and measurable target, ensuring that you get a ROI.
- Only Pay For Results : With PPC marketing you only pay when a potential customer clicks on your ad.