Project Description

About the Client

Flys and Guides is an independent fly fishing guide service and commercial and custom fly-tying provider. Jeremy and Lisa take pride in being a family based guide service that gears itself towards any fly-fishing anglers needs. We specialize in trips from the beginner to those with years of casting experience. The guides at Fly’s and Guides provide educational and instructional information vital to your day on the water and useful information that will prove to be beneficial as one continues to grow in the sport of Fly-fishing.  Trips include Branson’s Lake Taneycomo to the tailwaters of the Norfork and White River in Northern Arkansas.  Fly’s and Guides continues to use only the best materials and hooks available offering the public quality flies and reasonable prices.


Fly fishing guide service and commercial and custom fly-tying provider company is a highly competitive industry for online marketing. As Fly fishing guide service and commercial and custom fly-tying business probably familiar with the challenges of drawing new clients. One of the biggest hurdles is that when prospects need Fly fishing guide service and commercial and custom fly-tying Company they usually perform a Google search, and then call the first few companies on the list. To maximize our customers we need to find a way into that top spot.

One of the biggest obstacles to gaining new customers is not showing up in search results (SERPs). Prospects are more likely to call only the first few companies at the top of SERPs and ignore the rest.


June 2020 – September 2020


Flys And Guides required the right combination of marketing knowledge and digital media experience to improve its SEO rankings as well as boost its brand presence.

We have followed the latest SEO strategies starting with

  • Keywords Analysis
  • Competitor Analysis
  • Advanced Link Building strategies in high authority websites
  • Web Page Optimization

  • Website Content Optimization
  • Setup Tracking Codes
  • Traffic Analysis

Apart from this we continue to update the content around the external content posting website by which website organic keywords and ranking has improved.


S.No.KeywordsInitial RankingCurrent Ranking
1Streamer fishing white riverNot in 1004
2Fly fishing guide Dally’sNot in 1006
3Fly fishing guide NorforkNot in 1006
4Fly fishing guide TaneycomoNot in 1009
5Lake Taneycomo fishing reportNot in 10010