User Interface (UI) design, in contrast, specifically pertains to the design of interactive elements, and as such lives almost exclusively in digital media, such as on a computer, tablet or smartphone. Interactive elements such as drop-down menus, form fields, clickable elements, animations, button styling and more are all critical tools for UI designers around the world.
And then there’s UX. User experience design (UX) is different from both UI and graphic design in that it focuses on the logic and structure of the elements you actually see and interact with. UX primarily takes place in two distinct phases: research and validation. During the research phase, the UX designers use a variety of tools and methods to better understand their intended users. Competitive analysis, user interviews, persona creation, wireframing, heuristic analysis and journey flows may all be involved.
UX/UI Design Services
Our UI/UX designers, usability specialists, and analysts take the emotionally balanced human-centered approach to deliver top-notch design solutions where the primary focus is not just improving usability but make it delicate and elegant as well. UI/UX solutions we offer include:
- User Interface Design
- User Experience Design
- Logo Design & Branding
- Infographics & Typography