Google Search Console Expands to Social Media: Now Tracks Instagram, TikTok, X, and YouTube

Google has introduced a new feature called Platform Properties in Search Console.

This feature lets creators and brands track how their social media and video posts perform in Google Search, even if they do not own a website.

Google announced this feature on July 7, 2026, and started rolling it out worldwide on July 29, 2026.

 What Platform Properties Offers

For the first time, users can authorize ownership of a social media account instead of a traditional website domain. At launch, the feature supports four major platforms:

1. Instagram
2. TikTok
3. X (formerly Twitter)
4. YouTube.

Once connected, Google provides three main reports:

Performance: Creators can see clicks, impressions, and other performance metrics. The data can also be filtered to identify the specific posts and search queries generating traffic.

Insights: The report provides an overview of recent traffic trends, top-performing posts, and how people discover an account through Google.

Achievements: Creators can monitor growth milestones, including thresholds based on Google Search clicks over the previous 28 days.

How to add a social media or video account to Google Search Console

To add a platform property to your account:

1. Go to the Google Search Console and sign in.
2. Open the drop-down menu at the top left (where your websites are listed) and click Add property.
3. Pick the option called Platform Property.
4. Choose one of the four choices: Instagram, TikTok, X (Twitter), or YouTube.
5. Follow the simple steps on your screen to log in and safely connect your social media account

Why It Matters

Google’s new Platform Properties update gives marketers deep insights into how social and video content is discovered in search.

Marketers can now identify rising trends, track traffic spikes, and plan future content with precision. While it won’t change your rankings or replace native social analytics, it provides a crucial missing piece of your cross-platform visibility puzzle.

Want to leverage these new search insights for your business? DigitalGuider is tracking these developments to keep your SEO, content, and digital visibility strategies ahead of the curve.