In the cannabis business, owners already encounter a constant battle with restrictive guidelines and regulations. The ever-evolving and the less talked industry is a silent boom in the market, and for the cannabis business owners, there is always a pressure to present their best foot forward. And one of the best ways to come forward with the cannabis business is to create a professional and dynamic website. Your website is the front face of your business and is the potential place where the customers stumble upon- your website makes a great first impression.
The well-crafted website gets your cannabis products promoted persuasively, so start empowering your brands and let your first step be an inspiration to other business owners. However, it is important to make sure that you connect with the well-versed and experienced web design company in the cannabis industry- understanding the legalities while creating a website for the cannabis business is a necessity now!
There are a few major factors that should be considered before launching a website, have a look;
- Always choose the best and knowledgeable web designer- the website is not all about good images and good navigation, but it is also about the way the website is created or involved with customers.
- Secondly, it is important to go with a design that expresses your personality and brand.
- Your cannabis website is going to have a direct relation to cannabis SEO; therefore, it is really important to design the website with appealing content.
At DigitalGuider, we have a team of website designers who implement these strategies. Our team ensures to properly work with each regulated strategy that easily increases and convert online visitors.
Choose The Right Web Designer:
Though any designer can design a website, the right and a knowledgeable person will be able to work upon the challenges a cannabis business presents. The cannabis industry has always been a restrictive platform where new changes and regulations are implemented more often. So it is important for the web designer to know how to manage those challenges.
Why Is This Important?
There are a number of challenges for the cannabis website to grow in the search engines with regard to amenability. Cannabis businesses are prohibited from making any false or misleading advertising claims. This includes any claims interpreted to be based on clinical evidence as well as any statement comparing your product’s effectiveness to that of other brands or products. While crafting a cannabis website, the web designer must take care to ensure that;
- No false, untrue, or trends are allowed that can create a misleading impression.
- Information contained on the website should be consistent with any labels attached to the products.
- Sufficient support exists to validate any health-related statements.
- The website displays a valid license to operate a commercial cannabis business.
- The website should display a warning such as “you must be 21 years of age or older to enter”.
All these points can help you to prevent your website from penalization and termination as per the search engine policies.
How To Find An Expert To Design Your Cannabis Website?
DigitalGuideris always ready to work with the cannabis industry’s challenges and have the potential to make out the way from restrictive regulations. We have a team of designers who know all ins and outs of the cannabis industry and how to cope with the guidelines. Here, we can help you to present your brand and personality directly to the targeted audience.
Present Your Brand With Your Cannabis Website:
It is always important to design your website that can express your brand’s image effectively. Your website is a source for visitors to reach your brand quality, products’ reliability, and your authenticity. Therefore it should be filled with informative content where visitors can easily learn what they want and can place order as quickly as possible. Ailing websites are not for any use, whether it be the navigation, outdated information, or complicated ordering process- a poorly designed website takes you nowhere.
While designing your website, it is important to understand your targeted market and audience, and majorly their requirements. Do not ignore your customers’ needs – your cannabis website is the first place where they look to establish their desires. So, if your website shows that you are not targeting interested visitors, then it could be somehow not possible to rank your product and brand.
Here are some of the points that can make your brand expressing and interactive, have a look-
Your products always have an emotional connection with your customers. If it is missing on your website, it could be difficult to tell your visitors that you are here for them. And in establishing an emotional connection with your customers, logo and graphic design plays an important role. If the customers cannot connect with your brand emotionally, how would they step forward to buy it? Therefore, establishing attachment than collecting quantity matters a lot. So, either you are a dispensary or an online seller, decide a logo for your brand that can directly connect with the customers.
Moreover, trust and awareness is the second part that should be established for effective branding. Try to use the more professional and authentic logo for your brand and avoid naming clichés and common types to stand out in the crowd.
The menu/products section is an opportunity to attract your customers. Users checking this section should be considered warm leads- by checking the section, they are showing interest in your brand and exploring what they are looking for. So, ensure your website is able to create that quick relation with your customers. If they are not able to find their required product easily, they might step back. Therefore, encourage them to take the next step with rich content like beauty shots, video, social recommendations, customer reviews, and more.
Here, you have to treat your website as an online brochure where visitors are allowed to browse and enjoy the experience. Above all this, if you can display your theme colors based on how your visitors feel upon entering, it can attract and retain them.
Your website and brand image create a long-term relationship with your customers; we can help express your brand more effectively by creating an outstanding website.
Implement Regulated Cannabis SEO
Employing cannabis SEO is another way to build a cannabis website design strategy. It is more than stuffing keywords on a website; it is all about the website structure. Site structure means organizing your website for visitors to access easily. Your website should be a structure with a hierarchy design that interlinks one page to the next in a very sharp manner. This idea is not only good for the visitors by also for Google and other search engines to find your available content.
Moving on, to complete the structure of the website, all you need is to create topic categories that represent what your website is all about. For example, if you design your website for dispensary, you can structure the website into shopping categories- these categories can vary depending on the products.
Moreover, the homepage of your website works as a pyramid that interlinks three to four content pages. These pages are important to employ the best SEO strategies as these pages help in ranking the website on the top. You can call it a first step in structuring and designing your website to attract your customers.
Besides, the ordering system is another level of Cannabis SEO that drives more traffic than structure. When your cannabis website has an effective and simple ordering system, your sales will increase with time. Even your cannabis website can also start influencing your customers’ buying decisions. Therefore you need to keep a strong focus on the ordering system.
We are here to help you with the best integration and site structure. We are in this field for years and now have the potential to deal with such sort of cannabis website design. We understand how the website design works for the SEO; therefore, we use our most advanced plans to pull up your business.
Content- The King In Your Cannabis Website:
Beside using cannabis SEO strategies, your website can start to integrate cannabis-related content copywriting. It is important to choose the right font targeted to the right market that improves the writing on the website- the font style matters a lot for some industries, and cannabis is one of them. While creating a website design for your cannabis business, you will need to choose the font that compliments your brand and products.
Moving on, fonts are one of the major factors to have a great design, UX, and performance. Web fonts help with the entire performance over the online market. Apart from this, depending on the type of font you have chosen, fonts can help reduce the page size and increase the on-page speed.
When you choose the right font for your website, your content is easily accessible to the user that helps him or her to navigate everything more confidently. It is also essential to use the right content for your website as the cannabis industry involves many regulations. Therefore it is necessary to understand the restrictions you have to follow while adding content on your website. The content present on your website should not mislead your customers and target market.
With the quality content, the space between the alphabets, the highlights, and the color of the font also matters a lot. So while adding a good piece of content to your website, ensure the structure of the content improves the user’s experience. And we do everything in cannabis website design to convert the visitors into long term customers. From choosing font style to set up the content format, we handle everything, ensuring your brand’s reputation.
DigitalGuider Can Make Your Cannabis Website An Ideal Platform
Our sustainability, loyalty, and knowledge are three of our pillars- we believe in serving our customers with the best outcome. We take responsibility for our customer’s website and make it the way it works. From the cannabis graphic to create a logo, we are potent in every area.
You will be pleased to explore more about our working style and will be proud to take your cannabis business forward with our advanced strategies.