Effective website optimization
The next step is to optimize your website, keeping in mind Google guidelines. First, we check technical SEO such as SSL, robots.txt, sitemap integration, website loading speed, and a few others. And then, we move to the website’s on-page, i.e., URL structure, page meta, web page content optimization, page heading structure, CTA (call to action) inclusion, GMB verification, Google Analytics & Google Search Console set up, and many more. Finally, we move to backlinking.