Project Description

About the Client

Founded in 1928, Rodman Drill & Tools is still a family-owned business and believes in traditional family and business values. Currently offering a complete line of high-speed steel, cobalt, and carbide, taps, drills, reamers, hole hogs, and burrs, as well as Goldfinger Diamond blades and a whole kit and caboodle of other cutting and hand tools too long to list. For ninety years, Rodman Drill & Tools treated and continues to treat our customers like family and not just customers.


Just like for any eCommerce, SEO is a must-have for eCommerce companies for these niches also. For an eCommerce business, it is very challenging to draw in new customers. One of the biggest hurdles is to beat the competition because people usually perform a Google search, and then call the first few sites on the list. To maximize our customers we need to find a way into that top spot. Proximity, convenience, and the lack of alternatives are all factors that can cause unhappy customers to return (and perhaps improve their opinion). However, competition is much fiercer when it comes to e-commerce.

Duration :

July 2022 – September 2022


Rodman Drill & Tools required the right combination of marketing knowledge and digital media experience to improve its SEO rankings as well as boost its brand presence. We have followed the latest SEO strategies starting with

  • Keywords Analysis
  • Competitor Analysis
  • Advanced Link Building strategies in high authority websites
  • Web Page Optimization

  • Website Content Optimization
  • Setup Tracking Codes
  • Traffic Analysis

Apart from this we continue to update the content around the external content posting website by which website organic keywords and ranking has improved.

Result (Traffic & Keywords)

S. No Keywords Ranking on 15/09/2022
1 Rodman Drill & Tools 1
2 rodman drill bits 1
3 rodman nibbler 1
4 rodman blue bullet drill bits 1
5 toughest drill bits 4
6 viper drill bits 4
7 crimp reaper 4
8 multifunction drill bits 5
9 the hole hog 6
10 Reaper cut 6
11 hole hog bit 7
12 blue drill bits 7
13 multipurpose drill bit 8
14 drill nibbler 8
15 tungsten saw 8
16 strongest drill bits 9
17 cutting wheel for drill 9
18 heavy duty drill bits 9
19 bluebullet 9
20 drill bits for spot welds 9
21 Tap and die set with drill bits 9
22 Auto dimming welding goggles 9
23 reaper car 9
24 ultra lube 9
25 annular cutters for drill press 10
26 Anular cutters 10
27 easy outs 10
28 wire wheels for drill 10
Traffic Improvement Keywords Ranking Calls Leads (For Local Clients)
761,000.00% Increase in Search Traffic 10 Keywords in Top 10 488 in duration
rodman drill- seo case study