Last Updated on December 14, 2023 by Lisa Gibson
PPC Marketing Strategy Can Play Catalyst Role in Business During Adversity
As everyone knows COVID-19 adversity has made a significant impact on business organizations, PPC marketing strategies can be fruitful for many of them that are related to health and daily essentials required by people.
If we talk about what Coronavirus (COVID 19) means for marketers, the situation is like a blessing in disguise for them. No matter the person is a manufacturer or distributor, he/she is dependent on marketers as they adopt effective techniques for enhancing the sale of their products with minimum investment.
With the advancement in technology, the digital marketing strategy has conquered everything and PPC; being one of the most efficient techniques in internet marketing is always in demand due to the quick conversion aspect.
PPC Playing a vital Part in Social Distancing Era
Pay per click marketing techniques has a crucial part to play for individual businesses during the social distancing era. In simple words, we can say that PPC pros in COVID -19 are helping many industries as they have experienced a satisfactory increase during the pandemic.
- Health and Medical
When we talk about the era impact of COVID 19 on health industries, it’s been quite phenomenal for pharmaceutical, wholesalers, and distributors dealing manufacture and distribution of essential items that can prevent people from this havoc that is making the life of people terrible across the globe.
There’s a massive contribution of PPC advertising in running medical and health industries and deriving phenomenal results like before. The reason being web users search for the information on Google or Bing regarding safety from COVID -19 to protect themselves and their community. That’s the reason; searches are taking a spike and giving benefits to PPC advertisers for running their campaign with the best conversion rate and ROI
As there is no medication for this pandemic, they opt to purchase sanitizers, some antibiotics that can cure the matching symptoms of Corona, or any other infection matching.
Other than this, there are medical stores where there’s a massive requirement of gloves, masks, and headcovers. The customers place the orders on their portal. The owners of the store place order to the wholesalers who are advertising the supply of requirements.
Many advertisers are finding feasibility in selling medical products online. There’s no surprise that ad clicks and conversion rates will increase many folds. It’s all due to the demand and people searches on the web in increasing number.
- Business Management
Several companies have an effective strategy to manage the business of small companies due to this COVID 19. They set up the plans as per which executives work remotely from home. Continuous monitoring is done by professionals as well as check the quality of work performed side by side
Digital marketing team managing PPC ads for business management services, being offered by their company, have noticed spectacular results that can surprise anyone. A fantastic increase in search results by 23% as well as paid search ad traffic clicks increased by 35% is nothing less than a miracle.
- Finance
As the share market is slumping as per the trends unveiled by NYSE, the searchers are looking for professionals to help, improve the CTRs and CVRs. They have seen exception results due to the declined CPCs and elevated their financial capability.
- Beauty and Personal Care
The fast-moving consumer goods are always in demand for the past few weeks, and people have made searches for the same to buy commodities online. The need for soaps and sanitizers have increased significantly since the COVID-19 outbreak.
On the other hand, there’s a spectacular 41% increase in searches for beauty and personal care. There’s been a boom in PPC ad clicks due to drastic reduction in CPC of beauty and personal care, which is 14%.
- On-Demand Media
In the era of social distancing, many people spending time at home with family are looking for a source of entertainment. There’s a remarkable boom in business for those advertisers who run Google ad campaign as the demand of online media has increased many folds and expected increase in conversions when people search for movies, sports entertainment, and on-demand media which is 7%, 30/%, and 102%
It’s time to put down the curtail
PPC pros in COVID 19 have significantly increased as the business is getting dependant slowly on the paid campaigns to get immediate results with the best CTR and CVR. No matter your business is related to health and wellness, beauty and personal care, on-demand media, taking help from PPC professionals is a wise decision in the prevailing scenario.
In all, there’s been a blissful impact of COVID-19 on PPC marketing strategy as it is helping many businesses and delivering exemplary results than what they were getting before.
