Search Engine Optimization (SEO) is a practice of boosting the quality and quantity of traffic to your website via an organic search engine. In simple words- it is the procedure to enhance the online visibility of your business and website so that the interested users can search the business on the search engines.SEO is an ideal approach for the cannabis market as well as businesses looking for successful marketing strategies and plans. SEO is the strategy that moves forward only with organic growth, which makes it an excellent platform than traditional advertising.
Companies dealing in Marijuana/Cannabis industry should opt for Search Engine Optimization as this industry is surrounded by strict guidelines and legality issues. And, traditional marketing platforms are limited to the cannabis business. But there is one good thing associated with cannabis marketing is that you have limited competition to face off. Here, The Search Engine Optimization strategy can be enough to promote the industry well!
Traditional advertising is restrictive for the cannabis industry due to which the business look for much organic marketing platforms to boost their revenue. It is important to enhance your online presence, and SEO will only take it towards a successful journey.
Eventually, Marijuana/Cannabis SEO is a perfect and profitable option for those who own dispensary or other retail shops – with SEO, the business can grab e-commerce or advanced ordering system opportunities.
How Is SEO Favourable For Cannabis Business?
The cannabis plant has its origins as a medicinal plant thousands of years back; even many reports show that it was commonly used by 500 B.C in Asia. The plant called Cannabis Sativa experienced extensive use in a variety of cultures, including Persians and the ancient Greeks and Romans.
The cannabis industry has been the most complicated industry, and it has seen a tumultuous turn in the plant’s legality and history. But now the cannabis market has had an unprecedented impact on the healthcare industry. The market is giving a number of opportunities to various businesses to grow with massive success. However, cannabis is illegal under the Controlled Substance Act, meaning businesses cannot use traditional advertising platforms and strategies to generate revenue from Cannabis products.
Cannabis is surrounded by some guidelines which restrict it open advertising due to which business owners have to look for the additional marketing ways. However, the regulated guidelines settled by the Federal Law are also followed by online marketing platforms. And this is where SEO comes into action and offers approachable marketing strategies that can help your business grow organically with all the restrictive guidelines.
What Is SEO & How Does It Work?
SEO or Search Engine Optimization is the procedure of ranking a website on search engines to achieve the targeted traffic. If you can rank highly in search engines like Google or Bing for your target keywords, you will easily get more clicks. SEO is simply responsible for bringing your website to the highest position beating the competitors. Though many businesses look for SEO solutions to target their audience and grow their visibility online, it is not the easiest work to do. Search Engine Optimization is a consistency-based task, which means one has to work on it constantly to boost the area. And if you are in the cannabis business, then you must connect with the SEO consultants to understand its entire formatting and working.
White Hat SEO Strategies For Long Term Goals:
With a huge demand for SEO strategy, SEO professionals are desperately using Black Hat SEO Strategies to improve their rankings. SEO is seeking shortcuts that will only give them a short-term profit. However, this is not the perfect way to use SEO. But, it is better to work with White Hat SEO.
The term “White Hat SEO” is the SEO tactics that are in line with terms and conditions of the major search engines, including Google. White Hat SEO is completely the opposite of Black Hat SEO. White Hat SEO refers to the practice that enhances your search rankings on a search engine results page while maintaining your website’s integrity and staying within the search engines’ terms and policies. These tactics stay within the bounds as defined by Google, and everyone adores our efforts.
Examples Of White Hat SEO Include;
- Offering quality content & services
- Fast site loading times & mobile-friendliness
- Using descriptive, keyword-rich meta tags
- Making your site easy to navigate
White Hat SEO opens you to a large array of benefits, including;
- Brand awareness
- Open opportunities to gain non-paid traffic
- Increase in customer loyalty
- Increase brand superiority
Moving on, the best way to use SEO strategies is by picking up the researched and relevant keywords, optimizing your website for Google’s web users, and using backlink strategies to boost your cannabis business. If you are looking for an SEO expert, connect with us for a free consultation.
Website Audit- An Integral Part Of SEO Planning:
Your website is the front face of your business; when someone wants to learn about your products and company, he simply visits your website. Your website has the power to convert the visitor into a full-time customer.
This means your simple care towards your website will grow your business and brand. And Website audit is all about determining and improving the shortcomings of your site. In a website audit, you can review a lot of functionalities of your website, including its performance, forms, site health, traffic, mobile optimization, content, and more.
A website Audit can be broken down into:
A site health audit evaluates the structure and usability of a website. It also determines the potential loopholes in content structure, technical gaps, and website speed. Moreover, it opens up new opportunities for key performance indicators.
A website security audit identifies susceptibilities to security breaches. While running your cannabis website, it is really important to keep it secure from any kind of violence and breach. A security audit protects sensitive information, including business or visitors available on the website.
- Social Media Presence Audit:
An active and powerful social media presence is important to earn quality traffic to the website. A relevant and targeted social media strategy derive profitable leads and also increase visibility and improves engagement. A social media audit checks which content channel works best- content channel includes tools like blogs, video, infographics, and more.
Sometimes competitors engaged in SEO tactics that can harm their competition, but negative SEO audits can easily identify it and prevent the website from such harmful practices.
These are a few of the basic areas where your website audit works efficiently and helps you to optimize your website to grow your cannabis business.
Right Keywords-A Key To Boost Marijuana Business
Choosing the right keywords is one thing, but choosing the keywords that can generate leads on your website is the crucial part. When you target the keywords based on the users’ research, your cannabis website simply grows with organically generated leads.
Types Of Keywords You Should Target:
It is always the best option to go with the keyword relevant to your cannabis website. In a cannabis/marijuana business, the target keywords are mainly for medical patients or for the regular cause without psychoactive effects.
Have a look at some popular and relevant keywords based on the users’ research;
| CBD Gummies
||Target this keyword with a list of CBD gummies reviews
| Buy CBD Oil Online
| Hemp CBD Oil
| Best CBD Gummies
||Another excellent buyer keyword
| CBD Gummies Near Me
||Perfect for dispensaries
| CBD Oil Capsules
||Excellent for users looking for medical terms
| Marijuana Dispensary
| CBD Edibles Online
||Local keyword to boost new business
| Gummies Infused With CBD
||Target specific buyers
| Cannabis Flower
||Perfect for regular users
| Hemp Strain Online
||Excellent for new buyers
| CBD For Dogs
||Excellent to target per lovers
With all that matter, you need to take care of the keyword stuffing. Keyword stuffing and other shabby tactics can penalize your website for putting too many keywords or can create confusion during the ranking of the website. Therefore, while using keywords, it is important to work with an expert who can pull up your cannabis business organically.
Backlinks For Overall Link Building:
Your cannabis website will have authority if you have more backlinks to it. Backlinks simply help your website to get a higher rank in the search engines. But, if you obtain too many backlinks from the low-quality brands and mention poor links, then your website could be penalized with a stamp of spam. Moreover, adding poor quality backlinks to your website can also interrupt the growth of your business over online platforms. Educate yourself about the backlinks for overall link building!
Backlinks have the ability to organically grow your website and promote your business through the internet. It is a form of link building that guarantees to boost your website’s rank only if backlinks are added in the right format with all the regulated guidelines.
Strategies For Cannabis Backlinks:
Getting quality backlinks for your company website includes building both your external and internal links. Below are some strategies you must add in your list to rank your website organically;
- Publish Informative Content:
Due to the legality issues and regulated guidelines, there is not much content available on search engines- this situation creates a massive opportunity for you to educate people who are interested in the industry.
You can craft articles and blogs that present the relevant information with all the guidelines about the cannabis products. Provide new input and insightful content, so your content stays fresh.
- Create Content In Different Formats:
Not all website visitors love to read long articles and blogs; some users are much interested in getting information through shortcuts. One way to help those users is by creating content in different formats, including infographics, images, or video format.
Another way to publicize your website and increase external links is by publishing articles on cannabis industry based websites.
Backlink strategies are crucial and should be involved in your cannabis business if you really want your website to rank organically; however, backlink strategies involve a lot of various factors that help your website content to reach the target audience. Our consulting service and experts can educate you with all the ins and outs and can enhance your online performance.
SEO-The Future Of Cannabis Marketing:
SEO has been the top frame marketing for various industries. SEO strategies not only grow ROI but also make the business interacts with the audience. Now, the SEO has entered the cannabis industry, and people are gazing at its successful impacts and the way it is marketing the cannabis business organically.
It is easier to create content based on the best SEO practices than jump through hoops to get approval for cannabis advertising.
We can help your business reach the target market and increase leads organically with our cannabis SEO strategies.