What is Amazon PPC?
Amazon PPC (Pay-Per-Click) is Amazon’s built-in advertising platform that lets sellers promote their products directly on the marketplace. With PPC, your ads appear in prime positions, like the top of search results or competitor product pages, and you only pay when a shopper clicks.
In short, Amazon PPC helps you:
- Make your products more visible to buyers who want to buy.
- Compete with other brands in your category.
- Increase sales consistently while keeping costs in check.
- Improve your organic rankings by selling more quickly.
Unlock Growth with Smarter Amazon PPC Services
You’ve launched your product. Your Amazon store is live. Now it’s time to unlock real growth. Whether you’re launching your first ASIN or managing an entire catalog, our Amazon PPC services can be the difference between visibility and velocity.
Our Amazon PPC agency helps:
- New sellers who want quick visibility for their first product launch.
- Growing brands looking to scale sales without overspending on ads.
- Large catalogs that need structured campaigns across multiple ASINs
- E-commerce businesses competing in saturated categories.
- Brands with flat sales that want to boost their growth.
With the right targeting, efficient ACoS, and stronger ad placements, your products can reach more ready-to-buy shoppers and convert them. Our Amazon PPC agency helps brands grow sales using data-led targeting, sponsored product ads, and optimized bidding strategies.
Ready to see what your ads are truly capable of? Keep scrolling.
Why Amazon PPC is a Smart Investment for Your E-commerce Store
When selling on Amazon, visibility is everything. Amazon PPC helps you cut through the noise, place your products in front of buyers who are ready to purchase, and grow your brand without overspending.
Here’s why working with a trusted Amazon PPC agency is essential:
Why is Digital Guider a Uniquely Positioned Amazon PPC Agency?
How Our Amazon PPC Services Work
At Digital Guider, we don’t just run ads. We build an intelligent performance framework around your product lifecycle, competition, and category dynamics. Here’s what that looks like.
Types of Amazon PPC Ads We Manage
Discover the right ad format to grow your brand, reach, and revenue with the Amazon PPC agency. Each solution is designed to meet you at different stages of your business journey.
Sponsored Products
Promote individual products directly on search results and product pages.
When to choose:
Sponsored Brands
Showcase your brand with a custom headline, logo, and multiple products.
When to choose:
Sponsored Display
Re-engage shoppers and expand your reach beyond Amazon.
When to choose:
Sponsored TV
Reach shoppers on Fire TV, Twitch, and more. Tell your brand story and get wide visibility.
When to choose:
Our Amazon PPC Services Offerings
Industries That Win Big with Our Amazon PPC Agency
Health & Personal Care
Electronics & Accessories
Home Essentials
Fashion & Apparel
Tools & Home Improvement
Pet Supplies
Baby Products
Books & Educational
Beauty & Grooming
Supplements & Wellness
Fitness & Sports Gear
Toys, Games & Entertainment
Automotive Accessories
Eco-Friendly Products
Gourmet & Grocery
Luxury & Lifestyle
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Amazon PPC Services Metrics We Measure
These are the performance signals we use to scale high-ROAS campaigns with precision.
| Metric | Why It Matters to You | How We Use It to Drive Results |
|---|---|---|
| ACoS (Advertising Cost of Sales) | Reveals how much you’re spending to generate each dollar of sales. | We benchmark per campaign type and optimize bids/keywords to hit profitability targets. |
| TACoS (Total ACoS) | Measures ad spend vs. total sales, not just ad-attributed. | Helps us understand the long-term impact of ads on organic growth and refine product strategy. |
| CVR (Conversion Rate) | Tells you how well your listings convert ad clicks into sales. | We use this to test landing pages, titles, and pricing to improve your sales velocity. |
| CTR (Click-Through Rate) | Indicates how relevant and appealing your ads are. | Helps us A/B test ad creatives, targeting, and placements to improve engagement. |
| New-to-Brand % | Shows how many new customers your brand is attracting. | Used to tailor Sponsored Brands and DSP to boost brand discovery and first-time buyers. |
| Repeat Purchase Rate | Measures how many customers come back again. | We monitor this to improve lifetime value and identify upsell or cross-sell opportunities. |
| Top of Search Impression Share | Reflects visibility for the most competitive slots. | Guides bid adjustments and ad type selection to dominate high-intent placements. |
| Ad Sales Share by ASIN | Identifies which products are driving ad performance. | Allows us to reallocate budget toward high-ROAS SKUs and adjust underperformers. |
| Brand Halo Effect | Measures indirect sales uplift across the catalog. | Helps demonstrate the total impact of ads and justify scaling campaigns. |
| A/B Test Results (Creative/Copy) | Data from real-world ad tests. | We test different versions of images, copy, and formats to find winning combinations. |
| Attribution Window Insights | Tracks how long after an ad users convert. | Informs campaign duration, retargeting cadence, and funnel design. |
| Budget Utilization Efficiency | Are we using every dollar wisely? | Real-time pacing checks + auto-adjust rules prevent underspend or burnout. |
| ROAS (Return on Ad Spend) | Your most direct profitability signal. | We track this daily to maintain margin control and scale high-performing campaigns. |
| Portfolio-Level Analytics | Holistic view across all campaigns/products. | Supports smarter budget shifts, cross-campaign learnings, and strategic scaling. |
Our Amazon PPC Service Plans
Case Study: Scaling a Lifestyle Brand with Amazon PPC
Let’s hear what our happy clients say!
Why Choose Us as Your Amazon PPC Services Partner?
Real People. Real Strategy. Real Accountability
At our core, we’re a performance-driven Amazon advertising agency built for brands that want more than just clicks; they want growth, profitability, and expert control.
Here’s what makes us the preferred choice for Amazon PPC management:
Certified Amazon PPC Experts
We’re not just another digital advertising agency offering Amazon as an add-on. We specialize in Amazon PPC advertising, from Sponsored Products and Sponsored Brands to DSP campaigns. Our Amazon PPC experts work exclusively within the Amazon ecosystem to deliver sharper targeting, better spend control, and smarter optimization.
Proven ROI-driven strategies
We don’t “set and forget.” Our Amazon PPC campaigns are monitored and optimized daily for ACoS, TACoS, ROAS, and more. Whether you’re launching a new SKU or scaling your bestsellers, our Amazon PPC team makes your budget work harder every day.
Dedicated Account Manager
Get a single point of contact who knows your business inside and out. Your account manager monitors campaigns daily, shares clear performance reports, and works with you on the Amazon PPC service strategy.
Complete Transparency
Work with a dedicated strategist who understands your brand, communicates clearly, and shares weekly performance insights. We don’t hide behind dashboards; we partner with you on every decision.
Precision Reporting
Get reporting that’s easy to understand and useful. We deliver insights that help you plan inventory, budget better, and expand strategically, not just a list of metrics.
Globally Trusted
From global electronics to local beauty brands, we’ve helped 100+ companies grow using tailored Amazon PPC services. Whether you sell 10 SKUs or 10,000, our Amazon PPC services scale with you.
Amazon PPC Services – FAQ
Why should I invest in your Amazon PPC services instead of DIY?
Amazon PPC requires continuous data analysis, keyword harvesting, and bid adjustments, something most sellers don’t have time for. As your Amazon PPC experts, we offer daily optimization and advanced insights that most vendors aren’t equipped to execute themselves.
What makes your Amazon PPC Services different from other agencies?
Unlike traditional digital marketing firms, we specialize in Amazon marketing services. Our team is focused exclusively on Amazon PPC advertising, which means deeper knowledge, refined strategies, and smarter campaign execution tailored for Sponsored Ads, DSP, and product page optimization.
Can you manage both Sponsored Products and Sponsored Brands campaigns?
Absolutely. We handle full-spectrum Amazon sponsored ads services, including Sponsored Products, Sponsored Brands, and Display or DSP campaigns. Our Amazon PPC services integrate all ad types to ensure your brand is visible across the shopper's journey.
Do you offer a custom Google/Meta-to-Amazon traffic strategy?
Yes, that’s part of our advanced Amazon advertising services. We can route external traffic into your Amazon listings, track conversion using Amazon Attribution, and integrate off-Amazon strategies that complement product-level campaigns.
What kind of ROI can I expect from professional Amazon PPC services?
While results vary by category and product, clients typically see a noticeable drop in ACoS within 60 days, a 30–50% increase in ROAS, and measurable improvement in new-to-brand metrics. Our case studies show results of up to 3× growth in ad-driven revenue.
Can Amazon PPC really help a low-review or new product rank better?
Yes, but only when done right. Our Amazon PPC experts use advanced targeting (like exact match for long-tail keywords) and Sponsored Product ads to generate early visibility. With the right ad structure, even new products can gain traction before reviews roll in.
Do I need a big budget for Amazon advertising to be effective?
Not necessarily. We've helped brands scale from $50/day to $5,000/day. The key is smarter Amazon PPC optimization, not just more spending. We work with your margin and lifecycle stage to design ad campaigns that fit your comfort zone and goals.
What happens if my ACoS spikes suddenly?
We don’t panic, we troubleshoot. Our Amazon PPC campaign management tools enable us to instantly identify whether issues are due to keyword shifts, bidding wars, or listing problems. We take action within 24 hours, so your budget isn’t burned on useless clicks.
How do you handle seasonal or flash sale ad campaigns?
We prep in advance with high-aggression Sponsored Ads and flexible bid rules. Whether it’s Prime Day or BFCM, our Amazon ad management adjusts pacing and targeting in real time to match surge traffic, so you don’t miss peak revenue windows.
Will you help me avoid ad cannibalization across ASINs?
Absolutely. We segment ad groups to reduce overlap between similar products. Many Amazon advertising agencies ignore this, but we prioritize ASIN isolation and smart keyword mapping so you don’t waste budget bidding against yourself.
What’s something you track that most agencies overlook?
New-to-brand customers, impression share by placement, and buy-box ownership. These give deeper insights into how your Amazon marketing services are truly performing, especially when scaling Sponsored Brand or DSP campaigns.
