Construction Marketing

Start Earning More Contracts

People’s way of finding construction companies is changing. While referrals are still a big part, almost 86% of people find local construction companies online. Building an online presence is an excellent way for your company to get new customers.

If you want your construction company to succeed, you must know how to reach your target audience online.  Construction marketing ideas are the key to attracting new clients and driving conversions. With an effective strategy, people who look for “construction companies near me” will quickly find your company and hire you instead of your competitor!

The construction industry is really competitive, so it’s hard for companies that don’t have an online presence to get people interested in their services. But with digital marketing strategies for construction companies, you get a competitive edge that will help you win more projects and stand out from the others.

If you are wondering, “Why do construction companies need digital marketing?”

Then the simple answer would be to get more leads & business growth. Digital marketing is not just limited to listing your business online; it‘s about attracting more potential customers to your business by optimizing your online presence. Whether you are residential building construction, industrial construction, commercial building construction, or heavy civil construction, you must have targeted strategies to get more out of your marketing efforts. Before creating a marketing plan, consider the following questions:

• What issues are your clients facing?
• What services can you provide?
• What advantages can you provide?

SEO is the most important part of a digital marketing campaign for any campaign, as optimizing your website for search engines increases your reach and ranking. Let’s learn more about how SEO for construction companies can help you. 

Construction SEO is the process of improving a construction company’s online presence and search engine rankings (SERPs) by enhancing the website’s content, structure, and other elements.

The main goal of SEO for construction company is to improve a company’s online presence on SERPs, attract targeted traffic to the site, and generate potential clients’ leads or inquiries. 

The targeted SEO can help you in:

• Enhance its online presence.
• Outrank competitors in search results.
• Making it easier for potential clients looking for construction services to find you.

It’s essential to pick and use the right keywords for your services and area. To do this, you’ll need to do some keyword research. This will help you figure out the most popular words and phrases people are searching for about your topic, and then you’ll need to incorporate those into your website and content. Focusing on local keywords specific to your location is important when trying to reach your target audience. You’ll want to focus on keywords like like “construction company in [your city],” “residential builders in [your area],” or “best construction services near [your location].”

These local keywords will naturally occur throughout your website’s content, from titles to headings to meta descriptions, so you’ll have a better chance of appearing in local search results.

SEO for construction companies is all about creating high-quality, detailed content that makes you stand out from the competition, helps people learn more about your company and explains what services you offer. Whether it’s a blog post, an article, a video, or a guide, you want to ensure your company is seen as a source of information in the industry. 

On-page SEO is all about ensuring your website is optimized for search engines. That means ensuring your keywords are in the right places on your website’s primary pages, in the meta descriptions and titles of the page, in the URLs, and in the image alt text. Pay attention to optimizing your page titles, meta descriptions, and header tags (H1, H2, etc.) by including relevant keywords related to construction services.

Additionally, ensure your website’s URLs are clean and descriptive, incorporating keywords where appropriate. Optimize your images by using descriptive alt tags that include relevant industry-related keywords. This will surely help in digital marketing for construction companies. 

Local SEO is crucial for construction businesses that serve a particular geographic area. If you’re looking to attract local customers, you’ll want to make sure you’re listed in popular online directories like Google My Business (GMB), Yelp (YELP), and Bing Places (Bing Places).

Ensure your business profiles are up-to-date with the latest contact info, hours, and positive customer reviews you’ve received. The number of satisfied customers who leave a review can affect local search rankings. By ensuring your online presence is optimized for local search, you’re increasing your chances of showing up in local listings and drawing in nearby customers. Some helpful strategies for local SEO campaigns:

• Do a local SEO audit.
• Optimize your Google Business Profile.
• Stay active on social media, and post on Google My Business.
• Ensure your name, address, and phone number ( NAP ) are consistent.
• Optimize online directories and citations.
• Improve your internal linking structure so you get inbound links.
• And don’t forget to get involved in your local community!

A responsive website that shows off your past work and lets potential clients know what services you offer and how much you charge is a great way to get more business and make more money. Google puts a lot of emphasis on mobile-friendly websites, and having a responsive website means it can easily adjust to different screens and devices. A website that loads quickly and has an excellent mobile interface will help boost your search rankings and make it easier for people to find your construction services on their phones.

It’s no secret that voice searches are rising, so ensuring your construction website is optimized for them is important. People tend to use more natural language and longer keywords when doing voice searches, so make sure your content is relevant to what they’re looking for.

For instance, if they’re looking for construction services, they might ask questions like “Which construction company near me offers the best services?” or “Can I find a reputable construction company near me?” By tailoring your content to these voice search questions, you’ll give your website a better chance of appearing in the search results.

Backlinks from authoritative and relevant websites can significantly impact digital marketing for construction companies. Find ways to get backlinks by contacting industry partners, suppliers, or local organizations. You could guest post on industry blogs or attend local community events to build relationships and gain valuable backlinks to increase SEO for construction companies’ worth.

When building backlinks, it’s best to focus on quality over quantity. A few high-quality backlinks from authoritative websites will make a much more significant difference to your marketing for construction companies.

There’s a myth that people don’t care about a construction project when they see it on Facebook. Well, that’s not true. Social media marketing is an amazing tool for inbound marketing. Advertising for construction companies or getting qualified leads, you can use it to achieve any goal.

Even if you’re just a brick-and-mortar construction company, it’s important to remember that all the companies you work with are made up of people. Most people have at least one social media presence if not more than one. So be relevant & start engaging!

Social media strategies you can follow:

• Tailor content for social media platforms like Facebook, Instagram, LinkedIn, and YouTube.
•  Share high-quality images and videos of your completed construction projects.
• Provide construction-related informative articles, blog posts, or videos.
• Actively engage with your audience by responding to comments, messages, and inquiries.
• Use hashtags like, #construction, #remodeling, #homedesign, or location-specific tags such as #NYCconstruction or #HoustonBuilders.
•  Encourage engagement and attract new followers by running social media contests or giveaways.
• Showcase positive testimonials or success stories from satisfied clients.

We know marketing for construction companies is not as easy as it sounds; moreover, if you are a complete beginner, it can also be the reason for your headache. If you want to uplift your construction marketing efforts. It is best advisable to hire someone with the experience. 

We hope this overview has given you a better understanding of the importance of Digital Marketing & SEO for construction companies. It may seem like an overwhelming task to begin with, but it’s essential to take the first steps.

As a reputed digital marketing agency for construction company, we have helped many companies in promoting effectively & gaining satisfactory results from it. Digital Guider provides the best construction marketing ideas to elevate your online presence, improve your visibility, and help you gain more leads & contracts. 

Email us at info@digitalguider.com to take your business to the next level.