10 Benefits Of Business Blogging & How To Start It

Yes, it’s a fact; you’ll get to see a spike in website traffic if your business blog gives relevant answers to customer queries. Would you like to know what are the direct benefits of business blogging and why it is crucial for your business? Let’s not waste any more time and unleash the top 10 benefits of business blogging. But first thing first…

What is Business Blogging:

Neil Patel, the co-founder of Crazy Egg and Hello Bar, who helps companies like NBC, GM, and HP grow their revenue, says

“Create content that teaches. You can’t give up. You need to be consistently awesome.”

Yes, business blogging is nothing but an expert piece of well-written content about your business to talk to the customers directly. There is no word limit unless your story is complete. Now let’s jump into…

Top 10 Direct Benefits of a Business Blogging:

1. You Are Well Connected With Your Customers:

One of the most significant benefits of business blogging is that it creates interest among the target audience to go through the informational business content. The comment section in the blog helps you find a potential client for your business. The comments that keep getting published by readers upon going through the content play a big part as there’s a higher probability you get the potential and long-lasting clients that trust your product/services.

“A company like Netflix — or any of these channels that you might subscribe to now — they create content, everything goes into their content creation or the deals that they do with content creators. Every subscriber for them is their revenue, and they treat that subscriber like precious gold dust. They think about how this buyer changes and how they will serve them information. Because if I lose them, I lose a subscription dollar, and that’s hard because I can’t manage my business. Well, we should think like that about everyone we get to our sites, any sites we run, Websites, and social media sites. When I started to think about every visitor to my website in this way, it really started making me think about the amount of money that I was losing, not just that I was investing in this content, but I was losing if I couldn’t convert them and keep them engaged.”

-Jennifer Smith, CMO, Brightcove
(source: Top Quotes From Forrester’s B2B Summit: demandgenreport.com)

2. Your Website Will Have a Reduced Bounce Rate:

Another significant SEO benefit of business blogging is that it brings down the business website’s bounce rate. In case you are new to bounce rate then this Google Support Article is for you. This happens only when content is engaging and creates interest in readers’ minds, makes them stay on the web page and visit other product/service pages as mentioned in the blog.

The blogging has to be done that matches the need and interest of the target niche audience. The relevant and SEO-friendly content will surely deliver the best results regarding a spike in website traffic and avoid a low bounce rate.

3. Blog Helps You Get Quality Backlinks:

Blog helps you get the quality backlinks from high authority websites which offer provision to publish blogs and guest posts for readers to gain information through the content and avail services or buy product if it suits them. Undoubtedly, quality backlinks of the corporate blogging site indicate the authenticity of a brand being promoted through informative content with high-volume business keywords.

4. You Will Have Relevant Online Traffic Coming to Your Website:

As Matt Cutts, former employee of Google, says:

” If you have an outstanding product, world-class content, or something else that sets you apart, then you can step back and start thinking about how to promote it.”

Getting a target audience matters a lot as relevant traffic gives a considerable probability of lead generation or conversions. SEO blogging with business keywords placed tactfully in the content can generate massive traffic from online sources to the business website and know more about the services. Take a look at this screenshot. The effort you put in yesterday can turn into hundreds of thousands of views and leads in the future.

why blog is important for business

5. Take The Benefit of Improved Website Ranking:

Blogging, done with SEO keywords placed appropriately, come up with effective content upfront that gets quickly crawled by search engine and get the best ranking in the search engine (like Google and Bing).

6. Blogging Will Keep Your Website Fresh and Updated:

The SEO experts always suggest adding fresh content to the website, and what’s better than blogging to keep the website updated. The trending and informative blogs related to the niche gain attention from the target audience as they like going through it and avail services, gaining an impression about the authenticity of the business.

7. Target The Trending Business Keywords – Get Indexed Quickly:

Blog content helps you connect with related business webpages through high-volume traffic keywords: short tail or long tail. Blogging is the best way to target the trending business keywords as the top-quality content is preferred by major search engines and gets indexed quickly. You will surely get an edge over competitors publishing well-drafted keyword-rich content. It’s evident that once you meet SEO guidelines while blogging, things become more accessible regarding web pages getting indexed quickly with quality content. In simple words, content is king, and that’s what many experts have told to compose keyword-rich, relevant content that is full of information.

8. Get Social Media Exposure:

Every time you write a blog post, it can easily be shared on Twitter, Facebook, LinkedIn and other channels. You can simply promote it and even link to the recent and relevant blog posts. This helps to get social media exposure and increase the social media reach strengthening your social media presence and bringing in new visitors. It’s a win-win situation for any business.

9. An Opportunity To Explain About Products And Services:

Blogs give you an opportunity to explain to your customers what your products and services can really offer. You can share case studies, good reviews, benefits, and what not! More content, more brand recognition.

10. Helps you build your email database

And finally, blog helps you to get the customer’s Email through sign up process by redirecting them using sign up internal links in both your blogs and newsletters. It ensures that you are well connected with your audience and update them time to time with latest events around business. If you can write informative and engaging content, visitors may trust your email newsletters as well. This makes it easier for them to read about promotions, new products, or business updates.

Some Success Stories of Business Blogging:

These businesses cracked the code to success through blogging. They started from a much smaller idea and went on to grow into incredibly successful ventures.

1. Humans Of New York (HONY) 

HONY emerged from humble beginnings photographing New Yorkers in their natural habitat paired with a short and emphatic statement by the subject. HONY has over 9 million followers on Facebook and continues to expand into other countries and cities as it develops as a world-renowned blog.

2. Huffington Post

The Huffington Post is a politically based blog, it was launched by Arianna Huffington. It quickly spawned into a multi-faceted news outlet featuring columns on politics, lifestyle, business, women’s interests, entertainment, environment, technology, pop media, culture, comedy, healthy living and local news issues.

 3. IFLS

IFLS is hugely successful science and education-based blog. With over 18 million likes on Facebook and a daily, regular following of over 108,000 in the blogger sphere, it is one of the blogging world’s most beloved and respected pages.

4. The Honest Toddler (THT) 

THT is the innovative concept of writing from the perspective of her two year old, satisfying a relentless audience of almost 300,000 Facebook followers who remain patriotically logged in for the latest post.

5. Mashable

Mashable pulls in over 34 million visitors and 15 million social media viewers on a monthly basis.

If you’re looking to reach new audiences, get started on a business blog. Having a blog provides a strong foundation for your marketing efforts. Blog is a great way to share business stories, and build a community of like-minded and engaged people.

Finally if you find all this little hectic to fit in your schedule then hire best SEO agency in USA to take care of this. Chat with us on +1-307-209-3608 or write to us at info@digitalguider.com. In case you wish us to get in touch with you, please book free consultation and one of our sales executives will get back to you asap.

Some Interesting Blogging FAQ