Suppose you are at the Topgolf Club in Fishers, Indiana, looking for a nearby restaurant. When you Google the nearby restaurants, you’ll get Google’s local SEO 3-pack at the top of the search results. This is how you’ll reach the nearest restaurant as per its top ranking. If you also want your business website to appear in Google’s local SEO 3-pack at the top of SERPs, you need to focus on optimizing your site & GBP for local SEO.
In short, local SEO is a search engine strategy that helps your business website rank higher in specific local markets. These techniques include claiming local directory listings, building local citations, and optimizing on-page. SEO has proven to be an important marketing strategy for those with physical locations.