Blog

What is a Website Heatmap? Website Heatmap is a graphical representation of data, which is depicted in various colours. It uses colours to show the user behaviour visually. Warm colours like red and orange highlight areas where users are most

What is Review Bombing? Review Bombing is a coordinated online tactic where a large group of people posts a flood of negative reviews for a product, service, brand, or piece of media in a very short period. It can occur

What is AI SEO AI SEO is about aligning your website with how AI-powered search engines such as Google AI search overviews, Bing-Copilot, Perplexity, ChatGPT, etc., think and rank content today. AI SEO is the use of artificial intelligence technologies

What Is Content Delivery Network (CDN)? A Content Delivery Network (CDN) is a distributed system of globally located servers placed in different parts of the world that deliver your website’s static content like images, CSS, JavaScript, and videos from the

For many years, Google was the go-to site for finding answers online. You'd type a question, get ten blue links, and that was it. But recently, this experience has changed. With ads, clutter, and repeated results, many people feel that

Why It’s a Big Deal Adobe is acquiring Semrush in an all-cash deal worth $1.9 billion as per sources. This move is clearly driven by emergence of AI-driven marketing and AI driven search engines. This deal brings one of the

Imagine logging onto Amazon and typing, “the best outdoor jacket for hiking in chilly weather under $150.” And boom…1,495 results appear.  Pages of options, endless reviews, and decision fatigue kick in. Sound familiar? That’s where you need Amazon Rufus AI

Why Google Reviews Are Important for Local SEO Genuine Google reviews bring trust, visibility, and conversions. Whether you’re running a café in Austin, a law firm in Chicago, or a fitness studio in Miami, reviews make or break your local