As the ecommerce world grows, supply chain managers are looking for a new logistics company to partner with, and Google is the first place they’ll turn to. Your logistics company needs to be in its top search results if you want to grow your business. People first see your website when they search for your business. Therefore, a customized strategy helps potential customers know more about your company & services.               

Marketing strategy for logistics businesses can help you increase your business’s reputation, relevancy, visibility, and authority in the industry. This will help you in connecting with more customers who require your services. It has become crucial for logistics & transportation companies to enhance their online presence to attract, engage & delight them. 

In this guide, we will discuss all the methods of digital marketing for logistics companies to increase their online visibility, sales & revenue.  

According to Google, “logistics companies near me” searches have increased 85% over the past two years. The logistics industry is experiencing a significant increase in online searches as businesses and consumers rely more on e-commerce and global supply chains. This shows the growing demand for logistics services and the need to build a strong online presence through effective digital marketing for logistics companies. 

Your clients trust you with their valuable products and supply chain processes. Therefore building and maintaining that trust is crucial for your logistics company. A well-planned logistics marketing strategy that understands your target audience’s requirements will establish you as the most trusted brand worldwide.

Logistics businesses must adjust their promotion methods to keep up with the fast-growing e-commerce market. Logistics businesses have huge growth potential, hence the need for an efficient transportation marketing strategy to keep up with customers who are searching online for logistics companies. 

Focusing on projecting your services & company image in the targeted way to attract the right people. Ensuring your online presence matches what your target audience seeks will get you qualified leads & increased sales.

Logistics SEO is the practice of optimizing a website or online presence of a logistics company to improve its ranking in search engines. It involves implementing strategies and techniques specifically designed for the logistics industry to generate targeted organic traffic and qualified leads and improve the company’s online reputation by covering topics related to shipping, trucking, transportation management, international logistics, etc.

Keyword research forms the basis of an effective logistics SEO campaign. Identify the keywords potential customers search for when seeking logistics services & optimize a website accordingly. Let’s say keywords like “customs clearance services Los Angeles” had a significant search volume and moderate competition and are also relevant for your business. Then you need to optimize your website with this targeted keyword and see a noticeable increase in organic traffic and inquiries.

Some relevant keyword examples for logistics business –

It’s important to ensure your website is easy to use and has a logical structure. A website that loads fast, responsive to mobile devices, and has easy-to-use navigation will make your visitors more engaged and help your website increase in search engine results. 

Plus, it’ll make your visitors more satisfied, reduce bounce rates, and show search engines how valuable your content is, which will help you get higher rankings. Hire a transportation marketing agency to build fast, responsive websites to give your customers a seamless online experience. 

If you’re looking to grow your transportation business, social media can be a great way to do it. It can help you in- 

• Getting more leads.
• Connecting with more potential customers.
• Boosting your online presence.
• Building your brand.
• Showing off your expertise.
• Staying ahead of the competition by connecting with customers, potential employees, & business associates.

Setting some goals is a good idea if you want to be successful in transportation marketing results. This will help you figure out what you want your content to say and help you come up with creative ideas. You should set goals for awareness, education, engagement, and getting people to take action.

If you want your logistics website to appear higher in search results, you need to do some on-page optimization. On-page optimization ensures your website is optimized for the keywords search engines seek. Ensure your website has the right meta tags and headers and the correct URL structure and content that match what people are searching for. This will help Google’s crawlers determine if your page offers what users are looking for.

Interesting read: What Is Index Bloat?

Content marketing and SEO may seem like two different things, but they actually go hand-in-hand because each piece of content helps your site rank higher. High-quality content increases your website’s visibility to search engines like Google and others. Post interesting articles and blogs so your website ranks higher in search engine results.

Coming up with fresh topics for your regular posts can take a lot of time, especially when managing your business on top of it. To make it easier, take a few minutes at the start of every quarter to set up a content calendar or hire a content marketing company to help you stay relevant in the industry. 

Link building is the practice of building links back to your site from other websites. This increases your chance of ranking higher in SERPs. Guest blogging is the most popular form of link-building for transportation and logistics companies. If you are an international shipping company, you could blog about how your service can benefit businesses that want to expand into other countries while keeping costs low, also enhancing your transportation marketing efforts. 

This way, you can establish yourself as an authority in your field and drive traffic back to your site by mentioning your service at least once in every post. Here are some websites that can help your link-building campaign effort-

• Bloomberg.
• Supply Chain Digital.
• Inbound Logistics.
• Logistics Management. 
• Material Handling & Logistics.
• Global Trade Magazine.
• Supply Chain Brain.
• American Shipper.
• Journal of Commerce. 
• Transport Topics.

By targeting these sites for link building, you can increase your online visibility, build trust, and drive relevant traffic toward your logistics business. Don’t forget to review their content guidelines and requirements for content contributions or backlinks to ensure your link-building strategy works.

Location is everything when it comes to transportation. Where you’re headed and where you will make a huge impact. Focusing on local keywords is important if you’re just running a local business. That way, you’ll be seen by the people in your local area. Use keywords like, “logistics services in [City]” or “freight forwarding company near [Location].”

Make a page on your website specifically for each location you serve. Use local keywords, optimize your GBP account content unique to that location and your NAP info. Show off testimonials, case studies, etc. 

To grow, you must have a footprint worldwide. This means you must optimize your website for multiple languages to attract your target audience. Multilingual website optimization can be seen as a bridge between your business and a potential client who is using a language other than your own for search. Create multiple pages for different services and global locations.

Marketing your company involves everything from implementing Hreflang to telling Google what page to serve each user to complex keyword mapping for content optimization across multiple languages. 

Transport and logistics websites must be optimized for specific search engines like Baidu and Yandex, which operate differently from Google. 

If you’re a logistics company looking to succeed in the digital world, you must ensure you use the right marketing strategies for logistics strategies. Optimizing your website, targeting the right keywords, building quality backlinks, and connecting with your audience are all great ways to increase your online visibility, get qualified leads, and build a great online reputation. But online marketing can be tricky, especially for companies just trying to run their day-to-day operations. 

That’s why Digital Guider is here to help. As a favored logistics marketing agency of many transportation & logistics companies, we give tailored, practical methods and advice to help your business grow its revenue and online reputation. 

Contact us today and see how we can help you take your business to the next level!