What Is Vertical Search? Tips to Optimize for Niche Search Platforms
Do you still think your customers are only searching on Google? Think again. Nowadays, people turn directly to vertical search engines like YouTube, Pinterest, LinkedIn, TripAdvisor, and many more platforms built for specific industries or content types. As search behavior
Drip Marketing Explained: How to Build Smarter Campaigns
Have you ever felt like a brand read your mind? You browse a product, and minutes later - boom! 📩 An email lands in your inbox with exactly what you were looking for. A day later, you get a helpful
Search Everywhere Optimization: Meet The New SEO Era
What is the new era “SEO”? It’s “search everywhere optimization”, which means as organic search strategists, we should take more ownership to optimize beyond Google. Well, SEO results always evolve; therefore, only search “engine” optimization isn’t enough anymore. Brands need
What Is a Podcast? The Internet’s Favorite Obsession, Explained
Don't know what a podcast is? You're probably one of the few people left who haven't jumped on the hottest media trend of our time. Podcasts gained popularity in 2005 when "podcast" was named word of the year by the
Want to Rank in ‘People Also Ask’ Boxes? Here’s Everything You Need to Know
Ever wondered how some brands magically appear in Google’s “People Also Ask” boxes—snagging premium real estate without even being the #1 result? You’re not alone. These expandable question snippets are more than just helpful—they’re SEO gold. If you’re a content
How to Get Started with SXO for Better Rankings and Conversions?
Ever clicked on a top-ranking search result, full of hope, only to land on a slow, confusing page? 🙄 You probably hit the back button faster than you could say "bad UX." In that moment, the website’s high ranking became
What is Keyword Cannibalization? Its causes & how to fix it
Is your website targeting the same keyword across multiple pages? Your website could be unknowingly competing with itself in Google search results. If your rankings are flatlining or key pages are underperforming, cannibalization SEO might be the silent killer sabotaging
What Is Google Stitch? Pros, Cons, and How to Design Apps
Ever wanted to make an app? But didn’t know where to start. Don’t worry, we have an amazing tool for you. Introducing Google Stitch, a tool that uses AI to help you create apps easily! Launched at Google I/O 2025,
The Ultimate Plumber SEO Guide to Grow Your Plumbing Business Online
The days of relying on word-of-mouth alone are long gone. When homeowners face a plumbing emergency or need an installation, they don't reach for the Yellow Pages– they grab their phone and type “Plumber near me’ or “best plumbing services
Insurance SEO for Agents: Strategies to Maximize Your Online Reach
Remember the last time you needed insurance? 🤔 Chances are, you turned to Google to find the best options nearby, read a few reviews, compared different plans, and maybe even filled out a form. That’s exactly how today’s consumers buy
