History of Search Engines: From the Early Web to Google SGE
Just imagine trying to find a sourdough recipe online in 1993. No Google, no Siri, nor a hands-free option. Instead, just a blinking text screen, and a text-based tool called Archie, which was only capable of searching FTP file names
Topical Authority SEO: How to Become Google’s Go-To Expert
Once upon a Google search... Someone typed a query. Google served up 10 links. But one result stood out, not because of a clickbait title or top ranking, but because it consistently delivered the clearest and most helpful answers. That
Google SERP Features: Steal Google’s Spotlight with 10+ Top Features
Imagine you climb to the top of the SEO mountain…only to realize you’re not the view everyone’s looking at. Right above you, Google’s shiny answer boxes, maps, and videos are taking all the attention. Yep, those are Google SERP features,
Meme Marketing Guide – Examples, Tips & How to Create Viral Memes
What are Memes? Memes are funny or relatable pictures, videos, internet’s inside jokes or captions that people share online e.g. viral trends or hilarious movie promos. They spread faster because many people find them easy to understand and enjoy. People
What Is Vertical Search? Tips to Optimize for Niche Search Platforms
Do you still think your customers are only searching on Google? Think again. Nowadays, people turn directly to vertical search engines like YouTube, Pinterest, LinkedIn, TripAdvisor, and many more platforms built for specific industries or content types. As search behavior
Drip Marketing Explained: How It Works, Steps, Conversion Tips & Real Examples
Last Updated-December 9, 2025 What is Drip Marketing? Drip marketing is a series of automated, scheduled messages sent to a customer or lead over time. It is a slow but steady follow-up instead of sending everything at once. These messages
Search Everywhere Optimization: Meet The New SEO Era
What is the new era “SEO”? It’s “search everywhere optimization”, which means as organic search strategists, we should take more ownership to optimize beyond Google. Well, SEO results always evolve; therefore, only search “engine” optimization isn’t enough anymore. Brands need
What Is a Podcast? The Internet’s Favorite Obsession, Explained
Don't know what a podcast is? You're probably one of the few people left who haven't jumped on the hottest media trend of our time. Podcasts gained popularity in 2005 when "podcast" was named word of the year by the
People Also Ask (PAA): Your Guide to Effective Optimization Tips
What is People Also Ask aka PAA Box? The People Also Ask or commonly known as PAA box is a Google SERP feature that shows related questions users commonly search for, along with quick answers. It shows questions people frequently ask
SXO vs SEO: A Simple Guide to Better Rankings and Conversions
Last Update: 10-12-2025 What is SXO? Search Experience Optimization (SXO) is all about search experience, a blend of Search Engine Optimization and User Experience. It helps to bring visitors to the website and provide them a seamless experience to stay
