“Despacito is the highest watched video song on YouTube with 6.8 billion views”.  Woah! !That’s a huge number.

Undoubtedly, we can say that digital marketing plays a significant role in the entertainment industry. Marketing strategies can make or break your business. Yes, that’s the impact on the entertainment industry.

How Digital Marketing helps the Music Industry?

In recent years, the music industry has gained a lot of talented artists around worldwide. But we all know; with increasing participants, the competition broadens. In the spirit of the game, artists tend to tweet posts about their new releases to gain publicity. Fans around the globe, waiting for the releases patiently, leads to a high number of views on their videos.

There has also been a new trend, where artists post a small teaser of their song to attract more fans. It is a perfect use of people’s excitement and functional strategies. If you heard the “JONAS BROTHERS” are about to drop a music video, you would go crazy.

How digital marketing help in movies?

Movies have been the most fabulous entertainment of all time. It has the best influence on people. But how will people know about a film before it’s released? Traditional methods of hanging hoarding boards will catch only a few eyes. It is also possible that most hoarding signs get unnoticed. But online fan followers will share the notice faster than a wildfire! The share button is very sensitive and super useful; it can be used productively for digital marketing. Tweeting the news of a movie release can increase the hype and add in Box Office Collection. The trailers and teasers are no different than digital marketing. It is used to catalyze the excitement of the crowd for a new movie.

Five points on how to improve Digital Marketing in the Entertainment Industry?

Nowadays, OTT platforms are gaining a lot of praise all around. Binge-watching TV serials, web series is the new entertainment. The success behind the popularity is nothing but Digital Marketing.