With the help of AI, that is, Artificial Intelligence, Personalisation has become more advance. AI allows the system to get the full bio of the particular person who visits the website.
Then they use this information for sending special offers to potential customers, providing them with the exact kinds of stuff which they want to buy.
Potential customers are those customers who get detected by the AI system to increase the sale.
It even makes people feel more relatable.
Just imagine, when someone addresses you with your name, then how connected and involved you feel. This same thing AI uses addresses people with their name and the stuff they show is also related to the recommendations of the customers’ previous searches.