The healthcare industry is evolving with time and is increasingly making use of Digital Marketing to promote itself and attract customers or patients, even under the constraints of HIPPA Regulations and the FDA. Digital marketing has taken over the traditional marketing media such as TV, print or radio. It informs the public about the offered health care services.
The need for Digital Marketing arose with the surge in the number of people using the internet. The heavy volume of people active online, looking for solutions on the web, gave way to a relatively inexpensive and effective marketing strategy. The essence of Digital Marketing is the use of electronic devices, such as mobile phones, laptops and computers, and the internet for marketing. It encompasses mobile marketing, search engine marketing, social media marketing and content marketing.
Digital marketing provides an additional opportunity for real-time adjustments, which is absent in other forms of marketing. After gathering real-time data, improved and remodelled advertising techniques can be adopted. Looking at the statistical responses of groups of people to the advertisement, necessary alterations and modifications may be made. Traditional forms provide no scope for change once the advertisement is published.